We'll continue with The One-Grand Smart Marketing Plan soon; meanwhile, here's a timely look into the short-term future of online marketing.
I’m sure you’ll agree that business – and the marketing of businesses – is changing at warp-speed as technology continually advances. Today, almost no enterprise – company, organization or group – can hope to compete without smart use of websites, email, blogs, wikis, social media like Facebook and Twitter, Skype, YouTube and on and on.
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Business cards are one of the most used and least expensive forms of marketing available to you. In this chapter of The One Grand Smart Marketing Plan, I'll show you how to get the best business cards for the least amount of money.
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An imaginative and memorable slogan can be a very important key to getting your business, group or enterprise known and remembered. Depending on your age, I'll bet you can remember a lot of strong slogans years (even decades) after they're no longer being used:
Winston tastes good like a cigarette should
Avis is number two. We try harder.
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For several days, we've looked at ways to get low-cost logos for your business, group or other entity - here and here. Now, we'll discuss ways you can get a logo for $0.
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A logo (short for logotype) is a symbol or design used to identify a company, group or event. It's a shorthand, visual symbol of who you are, what you do and, sometimes, even your entity's personality or attitude - whether deeply serious or fun, conservative or trendy.
That's a lot for a few lines and letters to accomplish, which is why - traditionally - getting a logo has been an expensive proposition. The big branding firms typically charged hundreds of thousands of dollars to come up with strong icons for big companies.
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Once you've found a name for your business, group or other enterprise, you want to protect it from poachers. This will be the biggest outlay in The One Grand Smart Marketing Plan, but I'll show you the least expensive way to do it.
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Once you've found a name that you can find a good URL for, look it up on Google. There may be others using that name - or a variation of it - that will present problems in the future.
If you clear that hurdle, take one more step
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