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• Small Is Big

  If you operate a small to mid-sized business (SMB,) you may be struggling in the current economy. Worse, you may be losing hope. If GM and Chrysler and a bunch of mega-banks are foundering, you may be thinking, what chances does a SMB have? Actually, you ...

• Do You Need Permission?

  You may not know this but it is legal to send non-opt-in commercial email messages in the United States. Not only is it legal it is often undertaken by some marketers with a fair degree of success. But before you start firing off email offers to all an...

• Hump Day Haiku

  Everyone deserves some mid-week mental health. Like a Zen breath-mint for your mind, here's a Hump Day's Haiku from BB: Today is Hump DayThough in this economy,Who can see past the slump? Cheers,BB P.S.: I invite you to send me your own Hum...

• Is Today The Wrong Day to Email?

  There has been a lot of study and debate about the best day to send marketing emails in recent years. I've weighed and synthesized a lot of it and I can unequivocally say that the answer is: It depends. MailerMailer releases a bi-annual report of email m...

• Do You Even NEED a Logo?

  Logos certainly have played a large part in my career; I've provided them for everything from small coffee shops (Latte Da below) to national staffing firms.But now I'm wondering if every enterprise really needs one.Logos - from the Greek for "word" - are...

• Write Better Advertising Copy – Free

   Many of us are so busy looking for the latest and the most cutting-edge tools to help us market that we often fail to look behind us - like 80 or 90 years behind us. Claude Hopkins was one of the most influential copywriters who ever lived. He ...

• Big Brands, Big Agency Trying Twitter Hashtags

  Twitter is, of course, the current social media darling. As such, it is starting to attract attention from brands who have plenty of money to spend – as it has attracted some forward-looking $mart Marketers on a budget. The first Big Brand Twitte...

• Do You Need Another Blog?

  I’ve read that there are 100,000 new blogs started every day. It must be true, I read it on a blog. So, why would anyone want to clutter cyberspace with more bloggage, like I’m doing with $mart Marketing On Any Budget? Simple. Because none...