This is the second part of our short look at five predictions for Internet marketing in 2010.
Prediction #2: Email marketing will boom
The rumor was that short text-like messaging would replace email as the best way to directly market to customers, clients and allies. The truth is, there is still no more efficient direct marketing tool than email.
Other Internet marketing tactics such as using Twitter and Facebook return $19.94 for each dollar invested. A 20-to-1 ROI is pretty good.
But a 45-to-1 ROI is more than twice as good. And that’s what email marketing returns on every dollar invested, according to the Direct Marketing Association’s latest study. That is the highest return of any marketing channel or method out there, online or offline.
Social Media Overload
I’m seeing a quickly growing trend in myself and in others to cut back on social media interaction this year – or at least limit unproductive interaction. One of many people’s New Year resolutions, it seems, is to cut back on input – there is simply too many blogs, websites and social channels to monitor – and they’re multiplying daily like fruit flies. Now social media gurus are advising how to find relevant contacts, not just the masses of random Twitter-followers people connected with last year.
Call it focus, call it overload, call it common sense, but 2010 will be a year in which people try to limit their communication options, keeping only the most valuable. Email and telephone will be most peoples’ default communication choices.
So, smart marketers will put more emphasis on using email (and perhaps mobile marketing,) as a primary communication tool.
My suggestion: Wring maximum ROI from your marketing in 2010 by offering a vibrant online blog that is sent to subscribers as an email newsletter. Update it with new and relevant content emailed at least once per month or, even better, bi-weekly.
Sort of like this thing you’re reading here.
More views on this topic at: Hubspot.com
Check back soon for more predictions about how your marketing WILL be affected by the Internet this year. Or subscribe now – for $0 – and get each update sent directly to you.
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