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Obituary For Brand Advertising

Posted by: bblackwood

Tagged in: branding

bblackwood

Clive MacLean is a consultant to advertising agencies with a blog that always has interesting and helpful articles. The article below - titled "Obituary For Brand Advertising Agencies" - is one that just appeared on his blog.

It's written to people in the advertising business but I think it  important for advertisers as well. The main point to take away is that so-called "brand advertising" is, for the most part today, bad advertising.



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