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Sound Investment:$0

Posted by: bblackwood on May 15, 2009

bblackwood

Where to find music for your marketing projects for FREE.

Years ago, when singing jingles were still considered an advertising necessity, roving teams of music-pluggers criss-crossed the land, armed with industrial-sized boomboxes and a satchel full of tapes from America's jingle mills.

One of the proven sales tricks they learned was to play the prospect jinglee three or four famous ditties and then ask if the listener could identify the clients represented. Most people could. The kicker came when the salesman revealed that none of the jingles had been in use for at least ten years - and yet we all still remember not only the tunes but also the sponsor they represented.


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