Here are three things you can do TODAY to improve your market. They'll only take you a few minutes and two of them cost nothing.

1. Tweak Your Voicemail Greeting

If you're like most of us, you have a voicemail greeting on your landline phone and on your mobile phone. If your greeting is the generic "Hello, this is Boyd, I can't take your call right now, please leave a message at the tone," you're missing a major opportunity to do some smart marketing.

Simply add a succinct sales message to your greeting and, even when you're not able to talk to callers, you can be marketing to them.

For example: "This is Boyd. Leave a message and I'll call you back. In the meantime, check out my money-saving blog at www.smartmarketing4 (dot) me."

2. Tweak Your Email Signature

Every email you send can become a business card if you simply add a sales message to your signature. Many email platforms allow you to maintain a variety of signatures, so you can add the one that makes the most sense for the message you're sending at the moment.

At the very least, be sure to add your business' name, phone number and possibly mailing address. You can also add a slogan, your website/blog address, Facebook page, LinkedIn and Twitter links.

Here's my email signature:

Boyd Blackwood

Get my free tips on low-cost marketing:

$mart Marketing On Any Budget

http://www.smartmarketing4.me

Tweet me @bb_smart

3. Tweak Your Email and Web Address

If your web and email address doesn't contain the name of your business, you're missing a major opportunity to get your business' brand out there. Sure, it's great to get free email from Gmail or Hotmail or whomever - especially for a business on a tight budget - but it's much better branding, and much more professional, to have your company name in your address.

The same goes for your web address. This tweak may not be free - you may have to buy a URL for a few dollars - but it will pay off handsomely in building your brand.

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